How To Write Anchor Text 

Anchor text is the click able link or the hyperlink that you click on to go from one website to another. Anchor text is important in terms of search engine rankings because when the search engine spiders crawl web pages and follow links they see the anchor text.

The anchor text is basically telling the search engine spider what the web page is about. But how do you actually do it. The best way to show you is to give you an example.

The following would be how to create a link to the home page of my site using the anchor text "make money online geek"

<a href="http://www.makemoneyonlinegeek.com"> make money online geek</a>

Now if you pasted that HTML onto your website the actual link would look like this: make money online geek

This is a very simple link, there are other things you can add to the link such as target=”_blank. If you add that to the link it means that a new window will open up when you click the link rather than it flowing from page to page.

You can also add the rel="nofollow" tag. This means that the link won't flow any PR or link juice.

Don't quote me on this but I'm pretty sure that Google introduced the no follow tag to cut down on web spam. One place were the no follow really helps is the comment section on blogs.

When you leave a comment you're asked for your website and your name becomes the anchor text. Of course this is easily abused by spammers leaving millions of links all over the place with anchor text such as "cheap viagra" "online casino" "penis enlargement"

Now most blogs comment links are no follow which means the spammer is pretty much wasting his time if he's hoping to manipulate search results with the spam.

The no follow tag has definitely helped as I remember before it was introduced and spam was a lot worse back then than what it is today.